Product Management and Marketing (PMM) Services
Fast Forward thrives on helping clients evaluate and optimize their PMM plans and performance throughout the product life cycle from innovation and development to introduction, promotion, sales, support, obsolescence, and extension.
Fast Forward is standing by to help you with any of the following and more:
- Product innovation and concept development – sustaining and/or disruptive
- Job to be done, objective and subjective benefits, behavioral impact and programs
- Target markets/personas, competitive analysis, positioning, pricing
- Stakeholder ecosystem, purchase process, role-based value propositions
- Branding – name, logo, slogan, and messaging
- Go-to-market plans, initial online marketing assets, awareness, and sales training
- Web site design and content, video strategy, scripts, and visuals
- Service and support KPI’s, cross and up-selling, recognition and reward
- Customer loyalty survey development and execution
- Customer intelligence acquisition for continuous product improvement
- Product roadmaps for expansion, succession, and obsolescence planning